Welcome to the new SURFING Magzine and www.SurfingTheMag.com. The word says it all. It’s active. Moving forward. Fluid but aggressive, artistic but athletic. The international symbol for freedom and eternal youth. And for more than 40 years, only one magazine keeps this idea in motion: SURFING. In the late ’60s, SURFING planted the first seeds of counter-cultural revolution with its innovative, mindexpanding design. The results of this editorial mission are two-fold. Not only does it drive the new generation to come up with the next big thing, it inspires the rest of us to paddle out and push our own boundaries. Above all else, SURFING makes us want to go surfing

Magazine Demographics
(Click Here to view website demographics)

Age
•Median - 18
•Under 21 - 62%
•21+ - 38%

Sex
•Male - 89%
•Female - 11%

Income / Education
•Average - $78,000
•Full-time Student - 79%

Surfing Commitment
•Average Years Surfing - 7.5
•Average Frequency Surfing - 6-8 times per week
•Plan To Take A Surf Trip In Next 12 Months - 92%
•Took More Than Four Surf Trips This Year - 32%
•Spend 3 Hours With Each Issue Of Surfing Magazine - 56%

Other Interests
•Own Or Have Access To A Computer - 98%
•Make Internet Purchases - 74%
•Go To Skateparks Regularly - 48%
•Own A Gaming Platform - 98%
•Own A Car - 88%

Website Demographics

Age
•Median: 28
•13-17: 14%
•18-24: 24%
•25-34: 28%
•35-44: 13%
•45-54: 6%

Sex
Male - 85%
Female -15%

Income
Average - $68,000

Site Statistics
•Avg. Monthly Unique users: 125,000
•Total Monthly Pageviews: 1.8 million
•Ave. visit time: 4:10 min
•Broadband: 66%
* Surfingthemag.com partners with major portals like MSN.com to extend its reach to a much larger Internet market.

Network Statistics
Surfingthemag.com is produced by Source Interlink Media, which has over 20 million monthly ad impressions and over 1 million unique visitors a month in a network of eleven web sites. It's home to surfermag.com, surfingthemag.com, FantasySurfer.com, wavewatch.com, skateboardermag.com, snowboardermag.com, bikemag.com, powdermag.com, and canoekayak.com. Each site is partnered with major portals to drive traffic and eyeballs to your advertising message.

Network Tracking
Knowing how many page views you are getting is important and useful information. We use Nielsen Net Ratings software that produces highly detailed, easy to read reports that let you know how many impressions you have logged and the number of times a user actually clicks each creative to visit your website.

About www.SurfingTheMag.com
A good website is like a good tool: it's reliable, it never breaks and it provides your daily fix. The newly redesigned SURFINGTHEMAG.COM is just that tool for the dedicated surfer. It's the only surfing website that delivers daily, unique coverage at all WCT events, plus video clips, photo galleries, surf reports and much more.

For sales inquiries please contact :
Account Exective: Ross.Garrett@sourceinterlink.com
Non – Endemic Sales: Mark.Chu@sourceinterlink.com
Ad Trafficking: Marc.Kozai@sourceinterlink.com