Surfer Magazine and www.Surfermag.com

Forty-five years ago SURFER Magazine began as the original, and with our long history of delivering on the promise we began with, SURFER has earned its moniker as The Bible of the Sport. That promise, quite simply, was to offer you a slice of the entire surfing world with each issue, through an array of provocative and insightful editorial features, revealing interviews, and most of all, our award winning state-of-the-art photography.

Magazine Demographics
(Click Here to view website demographics)

Age
•Median - 21
•14 and under - 10%
•15-17 - 20%
•18-20 - 17%
•21-24 - 16%

Sex
Male - 85%
Female - 15%

Income
•Average - $70,875

Surfing Experience Level
•Beginner - 15%
•Intermediate - 30%
•Average Time as a Surfer - 8 years

Other Athletic Interests
•Skateboarding - 65%
•Snowboarding - 57%

Wired
•Own Personal Computers - 75%
•Subscribe to Online Services - 63%
•Use the Internet to Find Information About Surf Companies - 75%
•Own a Video Game System - 82%

Our readers are committed
•Average Time of Subscription - 6 years
•Average Number of Times Reader Refers Back to Each Issue - 7
•Average Time With Each Issue - 5 hours%

Website Demographics

Age
•Median: 29
•13-17: 15%
•18-24: 23%
•25-34: 27%
•35-44: 15%
•45-54: 6%

Sex
Male - 82%
Female 18%

Income
Average - $68,000

Site Statistics
•Avg. Monthly Unique users: 275,000
•Total Monthly Pageviews: 4 million
•Avg. visit time: 5:30 min
•Broadband: 66%
* Surfermag.com partners with major portals like MSN.com to extend its reach to a much larger Internet market.

Network Statistics
Surfermag.com is produced by Source Interlink Media, which has over 20 million monthly ad impressions and over 1 million unique visitors a month in a network of eleven web sites. It's home to surfermag.com, surfingthemag.com, FantasySurfer.com, wavewatch.com, skateboardermag.com, snowboardermag.com, bikemag.com, powdermag.com, and canoekayak.com. Each site is partnered with major portals to drive traffic and eyeballs to your advertising message.

Network Tracking
Knowing how many page views you are getting is important and useful information. We use Nielsen Net Ratings software that produces highly detailed, easy to read reports that let you know how many impressions you have logged and the number of times a user actually clicks each creative to visit your website.

About www.SurferMag.com
Like Surfer Magazine, Surfermag.com continues to strive for unparalleled quality. Surfers visit Surfermag.com everyday to see exclusive video footage, daily news reports, interactive message boards, up to the minute photos from around the world and the latest word in the surf industry.

For sales inquiries please contact :
Account Exective: Rick.Irons@sourceinterlink.com
Non – Endemic Sales: Mark.Chu@sourceinterlink.com
Ad Trafficking: Marc.Kozai@sourceinterlink.com