"Preparing to enter into our 19th year publishing, SNOWBOARDER Magazine and www.SnowboarderMag.com editorial and sales staffs are combing the snow-coated globe with the world’s best riders, filmers, photographers, and brands. Supported by our senior photographers, we’re heading into our 19th year equipped to continue making the best snowboard magazine for riders. Showcasing the progression of the sport from the backcountry slopes of AK to the uncharted territory of the Romanian snowboard scene – Snowboarder continues to share this evolution with the most defining moments and amazing action in the print pages of our magazine and online at snowboardermag.com. Thank you for your continued support."
-Leigh Capozzi, Associate Publisher

Magazine Demographics
(Click Here to view website demographics)

Age
•Median age - 18
•13 & under - 29%
•14 - 15 years - 21%
•16 - 17 years - 12%
•25 & over - 21%
•18 - 24 years - 98%

Sex
•Male - 89%
•Female - 11%

Income
•Average - $59,000

Magazine
•Spend one or more hours with an issue - 70%
•Rely on SNOWBOARDER to keep them informed - 91%
•Spend $33, on average, on music CD's, records & tapes
each month - 63%
•Visited resorts/mountains after reading about them in SNOWBOARDER - 57%
•Skateboarding is favorite crossover sport - 46%

Video Games/Cd-Roms
•Household owns video-game system - 92%
•Use CD-ROM - 86%

Wired
•Have access to the Internet - 98%
•Subscribe to an online service - 89%

Riding Ability
•Pro/Expert - 8%
•Advanced - 43%
•Intermediate - 43%
•Beginner - 6%

Website Demographics

Age
•Median: 22
•13-17: 25%
•18-24: 31%
•25-34: 26%
•35-44: 9%

Sex
Male - 78%
Female - 22%

Income
Average - $65,000

Site Statistics
•Avg. Monthly Unique users: 55,000
•Total Monthly Pageviews: 425,000
•Ave visit time: 7:00min.
•Broadband: 66%
*Snowboardermag.com partners with major portals like MSN.com to extend its reach to a much larger Internet market.

Network Statistics
Snowboardermag.com is produced by Source Interlink Media, which has over 20 million monthly ad impressions and over 1 million unique visitors a month in a network of eleven web sites. It's home to surfermag.com, surfingthemag.com, FantasySurfer.com, wavewatch.com, skateboardermag.com, snowboardermag.com, bikemag.com, powdermag.com, and canoekayak.com. Each site is partnered with major portals to drive traffic and eyeballs to your advertising message.

Network Tracking
Knowing how many page views you are getting is important and useful information. We use Nielsen Net Ratings software that produces highly detailed, easy to read reports that let you know how many impressions you have logged and the number of times a user actually clicks each creative to visit your website.

About www.SnowboarderMag.com
Snowboardermag.com, just like Snowboarder Magazine, captures our sport, keeps it real and always gives you a reason to come back for more. The site has what snowboarders want to know: daily news report, snow cameras and conditions from around the world, message boards, tons of video, weekly sweepstakes and compelling content.

For sales inquiries please contact :
Account Exective: Ryan.Field@sourceinterlink.com
Non – Endemic Sales: Mark.Chu@sourceinterlink.com
Ad Trafficking: Marc.Kozai@sourceinterlink.com