Skateboarder Magazine and www.SkateboarderMag.com delivers the culture of skateboarding like no other. It’s the first magazine to simultaneously cover all aspects of the skateboard world and provide the most complete editorial package. Whether we are showcasing the freshest faces or the living legends of our sport, Skateboarder digs deeper than any other media source to get the most intriguing stories, accompanied by the strongest images in the business.

Magazine Demographics
(Click Here to view website demographics)

Statistics
•96% of our readers skateboard at least once a week
•58% skateboard every single day
•95% rely on SKATEBOARDER to keep informed
•70% spend one or more hours with each issue
•58% of our readers also snowboard
•33% BMX
•15% mountain bike
•14% motocross
•13% surf
•12% wakeboard
(*survey allows for multiple answers)

Wired
•99% of our readers use the Internet
•Of these, 95% go online at least once a week
•94% of them use the Internet at home
•58% of them use the Internet every day
•92% of our readers play video games
•92% of our readers have a video game system at home
•64% of these play at least once a week

Music
•Punk - 72%
•Rock - 62%
•Rap/Hip Hop - 51%
•Heavy Metal - 46%
•Alternative - 44%
•Electronic - 9%
•Popular/Top 40 - 6%

Website Demographics

Age
•Median: 17
•13-17: 49%
•18-24: 19%
•25-34: 9%
•35-44: 7%

Sex
Male - 85%
Female - 15%

Income
Average HH Income - $65.000

Site Statistics
•Unique users: 50,000
•Total Monthly Pageviews: 400,000
•Ave. visit time: 4:00 min
•Broadband: 66%
* Skateboardermag.com partners with major portals like MSN.com to extend its reach to a much larger Internet market..

Network Statistics
Skateboardermag.com is produced by Source Interlink Media, which has over 20 million monthly ad impressions and over 1 million unique visitors a month in a network of eleven web sites. It's home to surfermag.com, surfingthemag.com, FantasySurfer.com, wavewatch.com, skateboardermag.com, snowboardermag.com, bikemag.com, powdermag.com, and canoekayak.com. Each site is partnered with major portals to drive traffic and eyeballs to your advertising message.


Network Tracking
Knowing how many page views you are getting is important and useful information. We use Nielsen Net Ratings software that produces highly detailed, easy to read reports that let you know how many impressions you have logged and the number of times a user actually clicks each creative to visit your website.

About www.SkateboarderMag.com
Skateboardermag.com is the online extension of Skateboarder Magazine. Like the printed version of the magazine, the website captures the lifestyles and personalities that make up skate culture. With exclusive interviews with today’s top pros, event coverage, daily updated news, message boards, weekly sweepstakes and more video clips than any other skateboard website, Skateboardermag.com is a complete resource for today’s web savvy skateboarders.

For sales inquiries please contact :
Account Exective: Billy.Deans@sourceinterlink.com
Non – Endemic Sales: Mark.Chu@sourceinterlink.com
Ad Trafficking: Marc.Kozai@sourceinterlink.com