Welcome to the media kit that matters. POWDER magazine and www.PowderMag.com are both written for those who embrace this sport like no other, and we head into 2005 with momentum built on a collective love of two things: good skiing and good magazines. Both are hard to find sometimes, but certain magazines–like certain ski areas or a particular pair of boots–just grow on you; becoming so much a part of the skiing experience that you can no longer separate the world in the magazine from the world in your head. And sometimes you don't want to. The readers of POWDER do not sit around wondering whether or not they are going to ski this winter–they simply concentrate on how to ski more. The strength of the POWDER title is built on experience and fueled by these readers–the most passionate, dedicated, and loyal in the industry. And POWDER delivers that audience to its advertisers via the most credible medium in marketing: Authenticity.

Magazine Demographics
(Click Here to view website demographics)

Age
•Median - 32
•18 & Younger - 13%
•35-44 - 20%
•18-24 - 18%
•45-54 - 15%
•25-34 - 27%
•55 & older - 7%

Sex
Male - 94%
Female - 6%

Income
• Average - $74,500

Other Athletic Interests
•Hiking - 71%
•Mountain biking - 62%
•Camping - 61%
•Running/Jogging - 45%
•Canoeing/Kayaking - 36%
•Climbing - 28%
•Snowboarding - 19%

Commited to Powder
•Average # of years have been a subscriber to POWDER - 6.2
•Keep each issue of POWDER - 67%
•Pass your issue of POWDER along to others - 23%

Influence
•Consider themselves a peer group leader - 78%
•Have advised others on ski travel - 80%
•Average # of times have advised others on ski travel - 10

Skiing Ability
•Average # of days skied per season - 40
•Advanced/expert/pro-level skier - 95%
•Average # of years been a skier - 23

Travel
•Took an overnight ski trip in the past year - 90%
•Average amount spent on ski travel last year - $2,312
•Average # of ski trips taken in the last year - 3.5
•Average # of days per trip - 4.2

Purchasing
•Plan to buy skis/boots in the next 12 months - 48%
•Plan to buy ski apparel in the next 12 months - 58%
•Average amount spent on ski equipment last year - $1,005

Website Demographics

Age
•Median - 29
•18-24: 21%
•25-34: 31%
•35-44: 19%
•45-54: 6%

Sex
Male - 92%
Female - 8%

Income
Average - $70,000

Site Statistics
•Unique users: 50,000
•Total Monthly Pageviews: 520,000
•Ave visit time: 2:47 min.
•Broadband: 66%
* PowderMag.com partners with major portals like MSN.com to extend its reach to a much larger Internet market.

Network Statistics
Powdermag.com is produced by Source Interlink Media, which has over 20 million monthly ad impressions and over 1 million unique visitors a month in a network of eleven web sites. It's home to surfermag.com, surfingthemag.com, FantasySurfer.com, wavewatch.com, skateboardermag.com, snowboardermag.com, bikemag.com, powdermag.com, and canoekayak.com. Each site is partnered with major portals to drive traffic and eyeballs to your advertising message.

Network Tracking
Knowing how many page views you are getting is important and useful information. We use Nielsen Net Ratings software that produces highly detailed, easy to read reports that let you know how many impressions you have logged and the number of times a user actually clicks each creative to visit your website.

About www.Powder.com
Built by skiers for skiers, powdermag.com is the Web site that best represents the soul, the culture, and the cutting edge of skiing--delivering intelligent resources, dramatic images, entertaining words, and progressive design. While it is the online portal for expert skiers, powdermag.com also attracts individuals from all aspects of the sport due to its trend-setting role in the skiing community.

For sales inquiries please contact :
Account Exective: kevin.back@sourceinterlink.com
Non – Endemic Sales: Mark.Chu@sourceinterlink.com
Ad Trafficking: Marc.Kozai@sourceinterlink.com