Canoe & Kayak Magazine and www.CanoeKayak.com readers are highly active outdoor enthusiasts who spend a considerable amount of time and money pursuing their sport and all its amenities. Canoe & Kayak is the primary source of information for 175,000 North American readers regarding what equipment and services to buy, the latest paddling/outdoor gear, and where to go to enjoy the use of these products.

Magazine Demographics
(Click Here to view website demographics)

Age
Average Age - 44
83 % of ages are between 25-54

Sex
Male - 83%
Female - 17%

Income
•Avgerage household Income - $88,000
•67% earn $50K +
•Homeowners - 89%

Magazine Statistics
•Read past 6 issues - 82%
•Looked at issue more than 4 times - 57%
•Average reading time - 2.1 hrs

Wired
•Own computer - 94%
•Internet access - 96%

Annual Boat Spending Average
•Sea Kayak - $1,117
•Canoe - $900
•Recreational/Flatwater Kayak - $812
•Whitewater Kayak - $780

Activity Participation
•Flatwater Canoeing - 92%
•Whitewater Canoeing - 50%
•Sea/Kayak Touring - 45%
•Whitewater Kayaking - 36%
•Backpacking/Hiking - 84%
•Camping - 79%
•Cycling - 65%
•Skiing - 50%
•Fishing - 56%
•Mountain Biking - 39%
•Exercise Walking - 65%
•Photography - 90%

Website Demographics

Age
•Average Age - 45
•18-24: 9%
•25-34: 16%
•35-44: 20%
•45-54: 22%
•55+: 21%

Sex
•Male - 80%
•Female - 20%

Income
Average - $70,000

Site Statistics
•Unique users: 40,000
•Total Monthly Pageviews: 200,000
•Ave. visit time: 4:00 min
•Broadband: 66%
*CanoeKayak.com partners with major portals like MSN.com to extend its reach to a much larger Internet market.

Network Statistics
Canoekayak.com is produced by Source Interlink Media, which has over 20 million monthly ad impressions and over 1 million unique visitors a month in a network of eleven web sites. It's home to surfermag.com, surfingthemag.com, FantasySurfer.com, wavewatch.com, skateboardermag.com, snowboardermag.com, bikemag.com, powdermag.com, and canoekayak.com. Each site is partnered with major portals to drive traffic and eyeballs to your advertising message.

Network Tracking
Knowing how many page views you are getting is important and useful information. We use Nielsen Net Ratings software that produces highly detailed, easy to read reports that let you know how many impressions you have logged and the number of times a user actually clicks each creative to visit your website.

About www.CanoeKayak.com
Canoe & Kayak Online…a rapidly growing paddling community and your link to paddling enthusiasts online. Featuring the same award-winning editorial as Canoe & Kayak Magazine, www.canoekayak.com has boat and product reviews, destination features, coverage of environmental issues and pertinent paddle sports news, plus the message board where paddling enthusiasts go to connect with one another.

For sales inquiries please contact :
Account Exective: Jim.Marsh@sourceinterlink.com
Non – Endemic Sales: Mark.Chu@sourceinterlink.com
Ad Trafficking: Marc.Kozai@sourceinterlink.com