At Bike Magazine and www.Bikemag.com, our goal is to deliver more than entertainment and education. The moments, personalities, trends and issues that we cover revolve around one core value—inspiring our readers to ride. We use the sport's best photography, a compelling graphic design and insightful writing to bring these inspirational stories to our readers, and the message we deliver is clear: It doesn't matter what type of bike you ride, where you ride it or how fast you go, just as long as each issue motivates you to get off the couch and get on the trail.

Magazine Demographics
(Click Here to view website demographics)

Age
34 is the median age

Sex
Male - 94%
Female - 6%

Income
•$67,165 average household income
•51% purchased a product after reading Bike
•Bike readers spent an average of $1,072 on bike accessories in the last year

Magazine Statistics
•77% attended higher education institutions
•86% buy bike equipment from local bike shops
•67% go for a ride after reading an issue of Bike
•54% prefer microbrews over other beers
•5.5 readers per copy
•86% have subscribed for 3 years or longer Influencers
•82% influenced two or more people on a purchase of a bike, accessory or destination decision
•63% influenced someone’s bike brand decision
•97% are intermediate (sport) level and above

Wired
•92% of our readers use the Internet. Of these readers, 77% purchased online during the last year
•88% use the Internet at home, and after reading an ad, 55% went online to an advertiser’s web site

Travel
•91% plan on taking a bike-related trip this year
•80% took a bike trip in the last 12 months
•46% traveled to a place they read about in Bike

Interests
•89% ride cross country
•44% freeride
•86% own or plan to buy mountain bikes
•41% own or plan to buy road bikes
•18% own or plan to buy singlespeeds
•56% own a video game console

Website Demographics

Age
•Median - 32
•18-24: 13%
•25-34: 34%
•35-44: 23%
•45-54: 7%

Sex
Male - 90%
Female - 10%

Income
Average HH Income - $75,000

Site Statistics
•Unique users: 50,000
•Total Monthly Pageviews: 300,000
•Ave site visit: 2:41
•Broadband: 66%
* Bikemag.com partners with major portals like MSN.com to extend its reach to a much larger Internet market.

Network Statistics
Bikemag.com is produced by Source Interlink Media, which has over 20 million monthly ad impressions and over 1 million unique visitors a month in a network of eleven web sites. It's home to surfermag.com, surfingthemag.com, FantasySurfer.com, wavewatch.com, skateboardermag.com, snowboardermag.com, bikemag.com, powdermag.com, and canoekayak.com. Each site is partnered with major portals to drive traffic and eyeballs to your advertising message.

Network Tracking
Knowing how many page views you are getting is important and useful information. We use Nielsen Net Ratings software that produces highly detailed, easy to read reports that let you know how many impressions you have logged and the number of times a user actually clicks each creative to visit your website.

About www.BikeMag.com
Bikemag.com is the comprehensive companion to Bike magazine, well known in the industry as the only magazine with a soul. By taking the best elements of Bike and broadening the scope, Bikemag.com will offer something for everyone who belongs to the mountain bike culture.

For sales inquiries please contact :
Account Exective: Mark@bikemag.com
Non – Endemic Sales: Mark.Chu@sourceinterlink.com
Ad Trafficking: Marc.Kozai@sourceinterlink.com